Cable network consolidation, cord cutting, and the rise of virtual MVPDs

The cable network industry is undergoing considerable consolidation as media conglomerates like AT&T Inc. and Walt Disney Co. are on a mission to build out direct to consumer offerings and advertising capabilities to rival juggernauts Google and Facebook. Meanwhile, cord cutting and shaving continues to plague the bottom line with multichannel subscriber trends negatively impacting cash flow margins for many networks.
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